Publishers

Publishers and Media Partners

Cerebra's core technology leverages location, domain knowledge, page context and behavior to provide a better, unified platform on which to build more relevant and profitable consumer interaction.

Publisher Benefits

Facilitate cross-promotion of content with smart links to media, advertising and products leveraging publisher domain knowledge.
Increase engagement of users through intelligent recommendation, user personalization, sentiment analysis, social media and optimization.
Optimize content for search engines through automated interest aggregation and micro-formats.
Create personalized relevant streams of real time information sourced from the web, social media and feeds.
Repurpose content for space limited devices through content decomposition/atomization and repackaging.
Revitalize older content by surfacing it through intelligent navigation, discovery and service.
Increase the relevancy of advertising.
Provide efficiencies in overall content publishing to increase editorial productivity.
Create new revenue opportunities by automatically matching products and coupons from affiliate programs and replacing people, places and things with appropriate affiliate links.

We have worked with a variety of partner publishers across a number of vertical markets including Travel, Real Estate, Entertainment and News. If you are interested in discussing a customized solution with Cerebra please contact us.

Example: In-Text Content Widgets

Cerebra is working with Hollywood Previews to extend the reach of their exclusive video content to participating affiliate publishers. The service automatically packages up and syndicates assets created from existing published content for targeted delivery as third party content and advertising. The entertainment widget creates new advertising inventory by promoting related content, movies and merchandise right where users are looking without navigating away.

In addition to the recommended content, widgets for entertainment will allow potential customers to search the Hollywood Previews catalog of affiliated products, including movie tickets and dvd box sets without ever leaving the website they are visiting.

Pop-In widgets are activated when a user interacts with a link that is dynamically created when appropriate content is matched in the page. For example if actors, producers or movie titles are mentioned - Matt Damon, Sandra Bullock, Julianne Moore, Quentin Tarantino - movie trailers can be automatically inserted into the page.